For many brands, social media marketing has emerged as one of the most crucial channels for promotion.
Along with connecting businesses with their customers, it also helps with visibility and brand development.
Here are ten excellent examples of social media content without further ado.
1.Dove
Dove’s primary areas of focus are skincare and haircare, which may appear to be extremely superficial from the outside. Nevertheless, the company has been able to make its goods into something much more.Dove basically recognizes that everyone has inner beauty and works to help people embrace their outer beauty while improving it.
Dove has run a number of social media campaigns using this message over the years.
The “Real Beauty” campaign was a tremendous hit in 2004 and has since been repeated in various forms.
Dove builds brand loyalty through its social media content, which prioritizes its core message and exemplifies its values and guiding principles.
2. PlayStation
The fact that PlayStation is well-known and adored by millions of gamers is one factor in the company’s Twitter account’s 29.3 million followers, but it is not the only one.
The platform sees a lot of activity from PlayStation, and the company always makes sure to keep fans informed about new game releases.
The company publishes a variety of content, including game stills, streaming events, game stills, and game trailers.
In response to the pandemic, PlayStation launched the #PlayAtHome campaign, which urged people to play free video games (such as “Journey” and “Uncharted: The Nathan Drake Collection”) at home.
This improved the brand’s reputation and increased awareness of the games.
3. Depop
Depop is a platform for clothing sales that is highly well-liked by Gen Z, a group of consumers who value sustainability and frequently purchase at thrift stores and secondhand stores.
Depop differs from all the other platforms in that it mostly resembles a social media space.
For people who are accustomed to navigating through visual social media platforms like Instagram and Pinterest, this makes the purchasing experience more natural.
Depop wants to instill a sense of FOMO (fear of missing out) so that more people will use its platform to purchase clothing.
The company shares the most awesome items that are currently on offer on its website on its social media pages.
Depop additionally makes use of sponsored advertisements and influencer marketing to increase its awareness and draw in more customers.
4. National Geographic
With 259 million followers, National Geographic has the third-highest following of any brand on Instagram.
Only Instagram’s own account and Nike’s account are superior than it.
The type of content that National Geographic has been providing through its TV channel, magazine, and other media for decades is unique and authentic.
It’s fascinating to note that there are multiple people in charge of National Geographic’s account.
The photographers who upload the images to the profile also add captions to their creations.
This broadens the content and makes it really representative of its authors, while also assisting National Geographic in forging its own brand identity.
It’s interesting to note that National Geographic has two Instagram accounts, one of which is @natgeoyourshot.
Users are invited to share their own images of animals that are subsequently posted on this account with the hashtag #YourShotPhotographer.
It’s a fantastic illustration of how a brand employs a hashtag to discover and utilize user-generated content on social media.
5. Fenty Beauty
As Rihanna is already a major influencer in the online community, it’s only natural that her brand Fenty Beauty has been growing popularity quickly since its 2017 launch.
Although the brand initially relied on hype, it has since developed its own reputation, and its network of devoted customers is steadily expanding.
Together with Rihanna, the brand also collaborates with other famous people and influencers.
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Regarding Fenty Beauty, the company frequently publishes how-to videos on YouTube and other platforms (such as “Rihanna’s Summer Fenty Face Makeup Tutorial”), but its content isn’t limited to that category only.
6. Nike
As was already mentioned, Instagram’s own account has more followers than Nike, which is the second-most followed brand account.
People from all over the world are extremely loyal to the brand and its products, making up a sizable portion of its client base.
The brand’s emphasis on its primary message, though, is what distinguishes Nike’s social media strategy
Perhaps one of the most well-known brand slogans ever is “Just do it,” which is used by Nike.
This slogan is used in various ways throughout its campaigns to provide a strong message.
Also, Nike enjoys supporting events and collaborating with other brands.
Also, it always posts pertinent content even if it isn’t a partner.
Nike’s social media posts from the 2019 Women’s World Cup are one of the most recent instances.
7. Red Bull
Red Bull has 11 million YouTube subscribers, which is a sizable figure for a company.
This is the outcome of a clever social media strategy that gives video content first priority.
Although Red Bull has millions of followers on other social media platforms as well, its YouTube channel is the real draw in this case.
The company produces a variety of videos, including live-streamed events, longer videos, and shorter documentaries.
Also, the live feeds frequently show activities in the fields of music, gaming, motorsports, surfing, and winter sports.
Red Bull doesn’t hesitate to try new things with its videos and also makes sure to include some famous people in them.
For instance, the “Space Jump” was accomplished by Australian Felix Baumgartner back in 2012, and Red Bull captured it on camera.
8. Starbucks
Although Starbucks may appear expensive to some, for others, it defines their way of life.
The “Unicorn Frappuccino” campaign was introduced by the company in 2017, and it was so effective that the following year, Starbucks received a silver IPA Effectiveness Award for its use of social media.
When creating social media content, Starbucks attempts to provide images of goods and beverages that are “Instagrammable” or aesthetically pleasing.
The company values original recipes and welcomes special orders from clients who want to stand out.
Starbucks also seeks to profit from its most well-known beverages, such as the pumpkin spice latte, by releasing pertinent material at the appropriate times under a special hashtag (#PumpkinSpiceLatte).
9. Lego
Even though Lego is predominantly a brand with toys for children, millions of adults also adore it.
Like Red Bull, Lego bases their social media approach on video content.
15.6 million people subscribe to its YouTube channel, and it also has several million subscribers on other YouTube channels.
Lego publishes a lot of its own content, but it also welcomes user-generated content.
Customers of the brand produce their own videos, and since the brand is aware of this, it makes sure to feature their productions on its own accounts.
Lego invites users to upload films of their projects, which are then posted on YouTube channel (for example, “LEGO Back to the Future Time Machine”) for public viewing.
10. Coca Cola
Since that Coca-Cola is a well-known brand in every country, it is not surprising that it has a sizable social media following.
But, that is likely the result of Coca-Cola’s concerted marketing efforts, which have assisted the firm in developing a distinctive brand image that consumers identify with positive qualities like positivity and inclusivity.
Coca-Cola is highly recognized for its Christmas advertisements, which have elevated the company beyond just a soft drink.
Yet Coca-Cola has also started numerous initiatives over the years.
For instance, the company received a lot of exposure through the 2018 campaign #RefreshTheFeed, which fell on World Kindness Day.
Final Thoughts
Nevertheless, major businesses are unquestionably excellent role models for anyone looking to understand the proper use of social media marketing.
You can enhance your own social media marketing approach by using the examples in this article.
